There are only 103 days to Christmas. Yes really, amazing isn’t it? Amazing that with just under a THIRD of the year to go supermarkets, online retailers, TV ads and others are already marketing Christmas. It actually makes me feel quite sick that we are never allowed to live in the moment but are rushed through them all like an old-fashioned Kodak advert.
In my mind it’s still summer, ok so it’s been a bit wet and windy but an Indian summer could still be just around the corner and I’m not ready yet to put away the BBQ. I’m definitely not ready to be hit by big Christmas marketing campaigns and aisles full of advent calendars and Christmas cards.
Don’t get me wrong, I don’t just love the summer, I love the fact that we live in a country with seasons, that autumn will bring forest walks, crunchy leaves and hundreds of muddy puddles. I look forward to the weather turning colder, the nights darker and lighting fires and warming up with hot chocolate. I love all of the seasons as they each bring something new and different to the day. So I really hate that in the eyes of marketeers we should be rushed through all these lovely things to focus on just a few days in December (and conversely, that the minute Christmas is ‘done’ in their eyes we’ll be inundated with Valentine cards and Easter eggs).
What really gets to me is the impact it has on my children. My son sees the glittering baubles at the supermarket and starts composing his Christmas wish list. He adores Christmas, which is great but I really don’t want him to start wishing his life away rather than taking in the every day pleasures.
I know we can’t stop the world and it’s the time when businesses make the most money but let me just enjoy each day as it comes and stop rushing my life away.